Monday, March 19, 2012

Sugar (Substitute) Rush: The Rise of Stevia (and the subsequent cheapening of it by corporate America)

According to the Mayo Clinic, the typical American diet includes about 355 calories of added sugars, or the equivalent of 22 teaspoons of sugar daily, which is much higher than recommended intake of no more than 6 to 9 teaspoons per day.

Reducing this amount of sugar in the American diet has become the focus of food and beverage companies, who are developing and marketing alternative sweeteners to the public in an unprecedented rush.  No longer is the selection white (sugar), and pink (Sweet n’ Low). Sweetener-fabricators are keen to add a rainbow of options to the sugar packet line-up. Though most claim to be “natural”, debate continues as to how natural they really are.

-Nadia Reece

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