Sunday, October 9, 2011

Marketing of Beauty

It makes me sad how in America we are so focused on our looks.  For example, women especially are known for buying the dresses that make them look thin.  Many of us are conscious of our calorie or fat intake.  Call me cynical, but I believe it was by design.  It certainly isn't the only way health is marketed.   

The way we are made to see ourselves is all about marketing.  Think about it, where did you learn that a sexy slender body is what health looks like?  Of course it was from television, magazines or the internet.  Right now 60% Americans are overweight or obese but we are told that we should have bodies like twigs.  Fitness equipment like running shoes and fitness centers make an obscene amount of money every year because of ads that promise to give you a body like a supermodel.  Think of all of the foods that are in popular demand; french fries and sugary foods that we are addicted to.  It almost seems like they are made to keep us addicted and overweight.  We will keep spending our money on the foods that make us unhealthy as well as the stuff that promise to give us sexy, slender bodies even though they are designed to give us enough results to keep us buying but not enough to really help anything.  For example, how many times have you heard of people who have tried every weigh loss program or spend hours in a gym but can't lose weight?  I know quite a few.

When humans first walked this earth, how do you think we analyzed our fat and calorie intake?  That's because we never did!  Do you see obesity in nature besides household pets who are fed by the same humans who are from a culture and society of obesity?  I would think that it's obvious that there is something wrong with our perception of food and health.  I hope for the day when people start to realize this.  Only then can I hope for change.

2 comments:

  1. Right on!
    While I certainly think more people need to think about their overall good health practices, I also firmly believe that good health does NOT come from advertising. Or from buying the things advertised.
    To live healthy, to be happy, to give and receive love is all about moderation. Moderating our thought life, as well as our physical life.
    I really enjoyed this thought provoking article

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  2. Thank you Deborah! I deeply appreciate your comment and I'm so happy that you've enjoyed reading my post.

    You are correct to say that good health does not come from advertising; I couldn't agree more. If anything, advertisements tend to distort the truth about many things. It is very possible to live a very happy and vibrantly healthy life without achieving ridiculous goals like looking like a magazine cover individual.

    It is good to be aware of what the media is trying to stuff our heads with so that we could consciously make choices about our convictions.

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