Labels on GMO Produce? Could This Be Real?

I saw this in Google Images and had to research it because I didn't believe it.  Monsanto labeling their stuff all of a sudden?  Why?

I know the PLU that starts with a "9" is organic.  The organic industry benefits by labeling their products.  But why would the biotech industry finally label their stuff?  It seems as though produce that starts with a "8" is definitely GMO.  The thing is, is the four digit PLU always conventionally grown; as in they use chemicals and pesticides but not GMO?  The answer is no.  That's where this is very misleading.  GMO labeling is certainly optional, but it isn't required.  So if you see produce with a four digit code it could have been grown with chemicals, pesticides or it could be GMO.

So the information under the first and last circle is true.  The information under the middle is misleading because it isn't always raised via non-GMO conventional farming.  Therefore, unless you buy organic or unless you don't care what you eat, be wary of the four digit PLUs.