I wanted to talk about how fast food companies get'cha. It's almost like fishing. They have bait and a hook but the difference is that the catch will reel itself in... happily!
Americans by now know that if something is going to be on television, it has to be "adorned" and then tweaked to look absolutely perfect. This is the bait that the food industry uses. This is what will attract the prey (aka YOU) to the fast food restaurant. Then when you actually buy the food it looks nothing like what it does on TV, but you eat it because you're hungry and you've already spent your money on it. The genius of the hook is that it is hidden. Many fast foods are plastered with sugar (the addictive deadly substance that I've written about many, many times). The moment that you take a bite, you're hooked. A part of the brain that experiences pleasure is triggered so you keep going back again and again to repeat the experience.
I wanted to show this video just to show how the seduction starts because when you REALLY think about what you're looking at, it's kind of gross. Truth can be quite liberating, huh?
This is just disgusting! It just goes to tell one that it is all about appearances and that's what sells. For instance, a couple years ago my mom, brother & I went to some resort & it looked nothing like as it did on the catalog! As you can imagine I was so upset not to mention disgusted. This ruined my vacation before it even started!
ReplyDeleteOur culture, unfortunately, is all about idolatry. Vanity, power and pleasure are ALL idolized. In other words, if it looks good, feels good or puts me in the driver's seat then it's the holy grail. Fast food companies both know this and they aren't afraid to use it.
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